Q: What’s the number one thing people want their browser to do? On Chrome - block ads, apparently...

Q: What’s the number one thing people want their browser to do?

Written on February 11, 2010 by Antony Mayfield in Uncategorized
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A: Block ads.

Sometimes it’s worth reminding ourselves of the simple truths about online media and marketing.

Like the fact that, given the choice, a lot of people don’t want banner ads, pop-ups and other sundry promotional interruptions getting in the way of whatever they are dong.

I was reminded of this when Google kindly turned on the ability to add extensions for the Chrome browser on Macs today.

Number one on the list of things I could download to improve my browser was Ad-Block…

chrome-extensions Q: Whats the number one thing people want their browser to do?

And down there at the bottom you can see another version. Half a million unique users that don’t see a thing…

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via antonymayfield.com

OMMA magazine says iCrossing Agency of the Year for search (and social gets an honorable mention)...

While other agencies struggled with how to get value out of social media, iCrossing demonstrated how a strategic approach that leverages multiple channels can provide higher returns. Scales calls it "connected brands." The ability to measure marketing strategies during tough economic times proved especially valuable this year.

via mediapost.com

Nice quote from OMMA, good to see our social media services acknowledged too...